Peakview Partners is pleased to announce that 90octane has been acquired by The Marketing Practice. Peakview served as the exclusive M&A advisor to 90octane in this transaction.
Sam Eidson, Co-Founder of 90octane said, “Peakview helped us successfully navigate one of the biggest events of our history. Their deep experience, thoughtful representation and creative thinking were key to us finding a great partner and getting to the closing table in the right way.”
Based in Denver, CO, 90octane provides strategic marketing services to Fortune 500 B2B enterprises, high growth technology companies and others. Keeping measurable growth goals at the center of every campaign, the agency specializes in demand generation, lead generation and account-based marketing. 90octane’s clients include Oracle, Boeing, NTT, Forcepoint, TTEC and Globus family of brands. For more information, visit www.90octane.com.
Founded in 2002, The Marketing Practice is the leading independent B2B marketing agency with offices in the UK, Seattle, Munich and Sydney. It employs over 400 people (130 in the US) and helps large and growing B2B companies to win new customers, grow existing customers and improve channel performance. The agency is an established leader in account-based marketing and demand generation, and clients include ServiceNow, Salesforce and Lenovo. It believes B2B marketing works best when it’s thought of as an engine to drive growth, rather than a series of projects. Combining creative and strategy with data, digital, martech and inside sales capabilities, the agency partners with clients to create outcomes, not just outputs. It ranks in the top 10 International B2B agencies year-in, year-out, according to B2B Marketing. For more information, please visit: https://themarketingpractice.com.